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Demand Generation vs Lead Generation: What’s the Difference?

Demand Generation vs Lead Generation: What’s the Difference?

by Joseph Perez | Nov 7, 2022 | Channel Sales, Marketing

Demand generation and lead generation are both essential for a business to succeed. Many business leaders mistakenly believe these functions are essentially the same, but this is like saying marketing and advertising are the same thing: one is considered part of the...
Launch a Scalable Channel Partner Program With These 6 Steps

Launch a Scalable Channel Partner Program With These 6 Steps

by Joseph Perez | Sep 13, 2022 | Channel Sales

Whether you’re an experienced revenue leader or in the early stages of launching your first channel partner program, you know this: sales is about access. That is, access to customers, partners, products, services, and growth. Channel partner programs are about...
Top 10 Channel Partner KPIs & How to Improve Them

Top 10 Channel Partner KPIs & How to Improve Them

by Joseph Perez | Sep 10, 2022 | Channel Sales

Whether you’re a start-up introducing a new solution to the market, or a legacy organization with renowned global presence, chances are, one of your top priorities for the year is to meet your sales goals. Regardless of industry, business, geography, and technology,...
15 Channel Partner Benefit Ideas for Loyal, Productive Partners

15 Channel Partner Benefit Ideas for Loyal, Productive Partners

by Joseph Perez | Sep 7, 2022 | Channel Sales

Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
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