In the United States alone, marketing and sales departments waste an estimated $1 trillion annually due to lack of coordination. Traditionally, marketing would generate the leads and then send it... read more →
To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel A carpenter can’t construct a house without a saw and... read more →
This blog post is to be used as a reference and a checklist to best utilize a Medium profile for your small, medium, or large business' benefit. But first, what... read more →
Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes... read more →
Sales events have a beginning, middle, and end, and your marketing team should be involved in each step. Taking advantage of your marketing team can help your sales team have... read more →
Usually, when you build an SDR team from scratch it takes time, and most likely you will go through a series of several failed attempts. Instead of telling you the... read more →
What is the result after a lead comes inbound? Step 1: completed. A lead converted on a piece of content. However, don’t get too excited yet; although they might be a... read more →
“Just Google it.” Online research has become our protocol to find the best solution for both simple and challenging problems. In fact, 94 percent of B2B buyers perform online research... read more →
As GDPR (General Data Protection Regulation) goes into effect on May 25th, 2018, your sales and marketing teams could potentially experience a drastic pipeline drought. Most likely your contacts marketing... read more →