Blog
How to Promote a Webinar: 10 Ideas That Drive Registrations
So, you’ve decided to host a webinar. You’ve developed your content, the speakers are lined up, and the follow-up assets are ready to go. But how are you actually going to promote your webinar? Unlike the field of dreams, this is not an “if you build it, they will...
15 Channel Partner Benefit Ideas for Loyal, Productive Partners
Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
10 Event Marketing Plan Tips for Maximum Lead Generation
Every successful event is powered by a great event marketing strategy! When it comes to generating leads, events are worth their weight in gold. It’s no wonder organizations have become heavily invested in swiftly shifting from in-person to virtual events to maintain...
Top 10 Channel Partner KPIs & How to Improve Them
Whether you’re a start-up introducing a new solution to the market, or a legacy organization with renowned global presence, chances are, one of your top priorities for the year is to meet your sales goals. Regardless of industry, business, geography, and technology,...
Sales Velocity: The Art & Science of Selling Faster
Let’s start with the basics. What exactly is sales velocity? According to HubSpot, “Sales velocity is the measurement of how quickly deals move through your pipeline and generate revenue.” Ready to start crunching some numbers? Solving for your sales velocity looks a...
Launch a Scalable Channel Partner Program With These 6 Steps
Whether you’re an experienced revenue leader or in the early stages of launching your first channel partner program, you know this: sales is about access. That is, access to customers, partners, products, services, and growth. Channel partner programs are about...
Webinar Marketing: A 3-Part Strategy to Win New Business
Webinars can be engaging educational events that garner attention, create awareness and drive lead gen. However, they require proper planning to ensure all teams and tech involved perform efficiently to meet quick deadlines and deliver results. With so many moving...
Make Sense of Your Market Development Fund Dollars
When market development funds are on the table, several campaign ideas might come to mind. How do you pick the right one to get the best return on your spending? Turning MDF into additional business revenue is the end goal, but there are many paths you could take to...
3 Winning Sales Organization Structures to Maximize Results
To build a winning sales team, you have to do more than hire the right people. You also have to make sure they’re organized in the best way possible to meet your sales goals. There are several sales organization structures that you could use for your team, but a few...
4 Pipeline-Filling Tips for Channel Partner Lead Generation
Increased lead generation is a core goal for channel partner program. Channel partners hope to leverage the OEM’s brand and products to attract more leads, and OEMs hope that channel partners’ networks and niche experiences will bring in far more leads than they could...
Maximizing Sales Productivity Today and Post-Pandemic
Sales teams around the world look and act vastly different than they did at the start of 2020. For a lot of organizations, staff restructuring has led to smaller and much more agile teams. For teams lucky enough to avoid downsizing, many still had to make a drastic...
5 Tips to Channel Partner Training Worth Everyone’s Time
When new sales reps join your organization, they likely undergo a fair amount of training before interacting directly with prospects and customers. Though channel partners aren’t technically part of your staff, they’re an extension of your sales force and also require...