Blog
How We Get 60-70% of Leads to Schedule a Second Call
As a sales development partner, our mission is to connect clients with qualified leads. Along the way we’ve developed a few strategies that power our success – including ones specifically designed to get leads to schedule a second appointment after the discovery call...
Account Based Marketing + 6 More Ways to Win Top Accounts
We get asked all the time,“What is the secret to winning top accounts?” The most common answer, Account Based Marketing (ABM). But is that really the best answer for your company? While ABM can be extremely successful and has become one of the most popular strategies...
10 Factors to Consider Before Choosing a Sales Outsourcing Provider
Ready to partner with a sales outsourcing provider? Discover our top ten key factors to consider before making your final selection.
How Content Syndication Helps You Work Smarter
Ready to expand the reach and impact of your content? Learn how content syndication can help you work smarter – and how to get started.
How to use social selling as a lead generation tactic
Are you using social media and social selling tactics to generate leads? You should be. Discover the strategies to get started and get generating.
How to Promote a Webinar: 10 Ideas That Drive Registrations
So, you’ve decided to host a webinar. You’ve developed your content, the speakers are lined up, and the follow-up assets are ready to go. But how are you actually going to promote your webinar? Unlike the field of dreams, this is not an “if you build it, they will...
15 Channel Partner Benefit Ideas for Loyal, Productive Partners
Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
10 Event Marketing Plan Tips for Maximum Lead Generation
Every successful event is powered by a great event marketing strategy! When it comes to generating leads, events are worth their weight in gold. It’s no wonder organizations have become heavily invested in swiftly shifting from in-person to virtual events to maintain...
Top 10 Channel Partner KPIs & How to Improve Them
Whether you’re a start-up introducing a new solution to the market, or a legacy organization with renowned global presence, chances are, one of your top priorities for the year is to meet your sales goals. Regardless of industry, business, geography, and technology,...
Sales Velocity: The Art & Science of Selling Faster
Let’s start with the basics. What exactly is sales velocity? According to HubSpot, “Sales velocity is the measurement of how quickly deals move through your pipeline and generate revenue.” Ready to start crunching some numbers? Solving for your sales velocity looks a...
Launch a Scalable Channel Partner Program With These 6 Steps
Whether you’re an experienced revenue leader or in the early stages of launching your first channel partner program, you know this: sales is about access. That is, access to customers, partners, products, services, and growth. Channel partner programs are about...
Webinar Marketing: A 3-Part Strategy to Win New Business
Webinars can be engaging educational events that garner attention, create awareness and drive lead gen. However, they require proper planning to ensure all teams and tech involved perform efficiently to meet quick deadlines and deliver results. With so many moving...