by Seth Kinney | May 23, 2025 | Marketing, Sales Tips
This post was originally published in January 2023. It has been updated in May 2025 to reflect the latest lead generation strategies for big data and IT organizations navigating complex, high-stakes sales environments. When you’re working in sales, big data and IT...
by Seth Kinney | May 22, 2025 | Marketing, Sales Outsourcing, Sales Tips
This post was originally published in May 2024. It has been updated in May 2025 with a year-round, big-data-focused approach to help your sales pipeline stay full—no matter the season. The sales process has seasonal swings. From summer breaks to holiday surges,...
by Seth Kinney | May 21, 2025 | Marketing, Sales Outsourcing, Sales Tips
This post was originally published in July 2024 and has been updated in May 2025 to reflect the latest thinking on SDR metrics and performance measurement. Sales Development Representatives (SDRs) are essential to your sales process and can truly influence your...
by Seth Kinney | May 11, 2025 | Sales Outsourcing
When you consider outsourcing any function at your organization, many questions come to mind. And that makes sense, because trusting an “external” team to communicate with customers and prospects is a big deal. In sales development especially, these questions are...
by Seth Kinney | May 6, 2025 | Channel Sales, Sales Leadership
From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to strategic channel partner sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates....