by Seth Kinney | Jun 15, 2021 | Channel Sales, Sales Tips
When market development funds are on the table, several campaign ideas might come to mind. How do you pick the right one to get the best return on your spending? Turning MDF into additional business revenue is the end goal, but there are many paths you could take to...
by Seth Kinney | Jun 1, 2021 | Sales Tips
To build a winning sales team, you have to do more than hire the right people. You also have to make sure they’re organized in the best way possible to meet your sales goals. There are several sales organization structures that you could use for your team, but a few...
by Seth Kinney | May 18, 2021 | Channel Sales
Increased lead generation is a core goal for channel partner program. Channel partners hope to leverage the OEM’s brand and products to attract more leads, and OEMs hope that channel partners’ networks and niche experiences will bring in far more leads than they could...
by Seth Kinney | May 5, 2021 | Sales Leadership
Sales teams around the world look and act vastly different than they did at the start of 2020. For a lot of organizations, staff restructuring has led to smaller and much more agile teams. For teams lucky enough to avoid downsizing, many still had to make a drastic...
by Seth Kinney | Apr 21, 2021 | Channel Sales
When new sales reps join your organization, they likely undergo a fair amount of training before interacting directly with prospects and customers. Though channel partners aren’t technically part of your staff, they’re an extension of your sales force and also require...
