8 Lead Generation Tips for Big Data Orgs to Succeed in 2025

by Seth Kinney | May 23, 2025 | Marketing, Sales Tips

This post was originally published in January 2023. It has been updated in May 2025 to reflect the latest lead generation strategies for big data and IT organizations navigating complex, high-stakes sales environments. When you’re working in sales, big data and IT...

Build a B2B Sales Pipeline That Never Takes a Break [Big Data Org Focus]

by Seth Kinney | May 22, 2025 | Marketing, Sales Outsourcing, Sales Tips

This post was originally published in May 2024. It has been updated in May 2025 with a year-round, big-data-focused approach to help your sales pipeline stay full—no matter the season. The sales process has seasonal swings. From summer breaks to holiday surges,...

SDR Metrics We Track (and Even More You Should Track)

by Seth Kinney | May 21, 2025 | Marketing, Sales Outsourcing, Sales Tips

This post was originally published in July 2024 and has been updated in May 2025 to reflect the latest thinking on SDR metrics and performance measurement. Sales Development Representatives (SDRs) are essential to your sales process and can truly influence your...

Outsourced BDR Frequently Asked Questions (and Answers)

by Seth Kinney | May 11, 2025 | Sales Outsourcing

When you consider outsourcing any function at your organization, many questions come to mind. And that makes sense, because trusting an “external” team to communicate with customers and prospects is a big deal. In sales development especially, these questions are...

Which Sales Gameplan is Best for Your SaaS Channel Strategy?

by Seth Kinney | May 6, 2025 | Channel Sales, Sales Leadership

From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to strategic channel partner sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates....