by Seth Kinney | Apr 14, 2026 | Sales Outsourcing, Sales Tips
TL;DR Selling to Chief Information Security Officers (CISOs) is one of the toughest assignments an SDR can take on. Winning their attention takes deep research, sharp messaging tied to real security pain points, and a multi-channel outreach strategy rooted in...
by Seth Kinney | Mar 27, 2026 | Sales Leadership, Sales Outsourcing
Build your pipeline, build your revenue: this is the rhythm of almost every successful product-based organization. In fact, research shows that companies who actively manage their pipelines see up to 28% higher revenue growth. But pipeline management is more than...
by Seth Kinney | Mar 20, 2026 | Sales Technology, Sales Tips
TL;DR AI is transforming sales development, but it’s not replacing your SDRs anytime soon. The teams seeing the biggest gains are using AI to handle repetitive tasks like scheduling reminders, lead scoring, and inbound prioritization, while keeping their human reps...
by Seth Kinney | Mar 19, 2026 | Sales Outsourcing, Sales Technology
TL;DR AI BDRs are powerful tools for automating repetitive sales tasks, but they can’t replace the human judgment, relational selling, and cold calling expertise that drive enterprise pipeline quality. The smartest Fortune 5000 teams are combining both for maximum...
by Seth Kinney | Mar 18, 2026 | Sales Technology
TL;DR Sales outreach automation can supercharge efficiency, but leaning too heavily on it comes with real costs: declining response rates, eroded brand trust, and missed opportunities in complex B2B pipelines. The smartest revenue teams know where to automate and...
