Lead Qualification Services
Turn More MQLs Into SQLs
Growth is much easier when marketing and sales are fully aligned. The best way to synchronize is to ensure that sales reps’ conversations are directed to qualified leads. That’s where our lead qualification services come in.
Your marketing team can focus on generating a high volume of MQLs, we’ll make first contact to engage and qualify them, then we’ll hand off to your team for the close. You’ll get higher conversion rates, better marketing-sales alignment, and accelerated revenue growth.
Our Lead Qualification Process
We begin by identifying the ideal lead qualification criteria with your team.
Map Lead Flow
We map out the process a lead goes through to become an SQL.
Our experienced team ramps up quickly and starts calling and qualifying your leads.
We facilitate regular reviews of campaign progress to maintain transparency and alignment.
We deliver reporting and notes to your sales team at the close of your campaign.
Meet with Decision Makers, Every Time
Your marketing drives great leads for your company, but less qualified leads inevitably find their way into the mix on occasion. Our reps do the leg work by sifting through your leads and identifying those most worth pursuing.
We don’t stop there. We also identify their preferred communication method, channel, and availability and then we book a call with your sales team and facilitate the warm handoff. We can even turn lists of “dead” leads into resuscitated opportunities for your sales team to re-engage.
Greater Marketing — Sales Alignment
Marketing and sales teams both work hard to generate revenue, yet alignment between these essential departments can be challenging
When salespeople stop getting lists of leads from their marketing counterparts and start getting calendars full of appointments with qualified decision makers, you’ll be amazed at how well the departments synchronize.
Improve Your Feedback Loop
Our expert sales development representatives understand how valuable information is to marketers. By studying every MQL and providing comprehensive notes and performance reports, we deliver a thorough evaluation of your leads.
Marketers then use this intelligence to continue to shape and optimize their tactics and strategies, creating a compounding effect that powers your organization to scale.
Level-Up Your Sales Development
Book a free consultation with our VP of Global Sales to learn more about partnering with ISS to fill and advance your pipeline.