Lead Qualification Services

inside sales solutions lead qualification services

Turn More MQLs Into SQLs

Growth is much easier when marketing and sales teams are fully aligned. The best way to make that happen is to ensure that sales reps’ conversations are always with qualified leads. That’s where our lead qualification services come in.

Your marketing team can focus on generating a high volume of MQLs, we’ll make first contact to engage and qualify them, then your sales team will come in for the close. You’ll enjoy a higher conversion rate, better marketing-sales alignment, and stronger revenue growth.

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Get the meetings and results that you’re looking for, fast! ISS is the best inside sales company we’ve ever worked with.

Our Lead Qualification Process

set criteria

Set Criteria

We begin by identifying the ideal lead qualification criteria with your team.

map lead flow

Map Lead Flow

We map out the process a lead goes through to become an SQL.



Our experienced team ramps up quickly and starts calling and qualifying your leads.



We facilitate regular reviews of campaign progress to maintain transparency and alignment.



We deliver reporting and notes to your sales team at the close of your campaign.

meet with decision makers

Meet with Decision Makers — Every Time

Your marketing drives great leads for your company, but less qualified leads inevitably find their way into the mix as well. Our reps do the leg work of sifting through your leads and identifying the ones most worth pursuing.

But we don’t stop there. We also identify their preferred communication method, channel, and availability – then book a call with your sales team and facilitate a warm handoff. We can even turn lists of “dead” leads into resuscitated opportunities for your sales team to re-engage.

enjoy greater marketing sales alignment

Enjoy Greater Marketing-Sales Alignment

Marketing and sales teams both work hard to generate revenue, yet friction between these essential departments persists to some degree in almost every organization. It doesn’t have to be this way.

When salespeople stop getting lists of leads from their marketing counterparts, and start getting calendars full of appointments with qualified decision makers, you’ll be amazed at how well the departments begin to work together.

enjoy greater marketing sales alignment
improve your feedback loop

Improve Your Feedback Loop

Our expert sales development representatives understand how valuable information is to marketers. By calling every MQL and providing thorough notes and performance reports, we can provide more and better-quality feedback about your leads.

Marketers can then use this robust feedback loop to continue to optimize their tactics and strategies, creating a compounding effect that can help your organization scale.

Our Clients

Ready to Level-Up Your Sales Development?

Book a free consultation with our VP of Global Sales to learn more about partnering with ISS to fill and advance your pipeline.
seth kinney