Build a B2B Sales Pipeline That Never Takes a Break [Big Data Org Focus]

by Seth Kinney | May 22, 2025 | Marketing, Sales Outsourcing, Sales Tips

This post was originally published in May 2024. It has been updated in May 2025 with a year-round, big-data-focused approach to help your sales pipeline stay full—no matter the season. The sales process has seasonal swings. From summer breaks to holiday surges,...

SDR Metrics We Track (and Even More You Should Track)

by Seth Kinney | May 21, 2025 | Marketing, Sales Outsourcing, Sales Tips

This post was originally published in July 2024 and has been updated in May 2025 to reflect the latest thinking on SDR metrics and performance measurement. Sales Development Representatives (SDRs) are essential to your sales process and can truly influence your...

Outsourced BDR Frequently Asked Questions (and Answers)

by Seth Kinney | May 11, 2025 | Sales Outsourcing

When you consider outsourcing any function at your organization, many questions come to mind. And that makes sense, because trusting an “external” team to communicate with customers and prospects is a big deal. In sales development especially, these questions are...

Outsourced Sales Development: Your Guide to Partnering for Growth

by Seth Kinney | May 5, 2025 | Sales Leadership, Sales Outsourcing

Build your pipeline, build your revenue: this is the rhythm of almost every successful product-based organization. In fact, research shows that companies who actively manage their pipelines see up to 28% higher revenue growth. But pipeline management is more than...

What Does an SDR Company Really Do for Cybersecurity Sales?

by Seth Kinney | Apr 14, 2025 | Sales Outsourcing

If you’re in the business of cybersecurity sales, you know just how challenging it is to close deals. From complex products to a noisy marketplace, it might seem like you’re hitting roadblock after roadblock.  If this is the case, it’s not your reps fault—you need...

Cybersecurity Sales Challenges and How Outsourced Agencies Solve Them

by Seth Kinney | Apr 11, 2025 | Sales Outsourcing

Cybersecurity has never been more important for businesses than it is today. In a digital era rife with cyber attacks, cybersecurity tech and service providers have a $2 trillion market opportunity.  Despite this, cybersecurity sales are anything but easy. Between...