by Donna Williams | Sep 29, 2021 | Marketing, Sales Tips
In terms of lead generation tactics, social selling is the new kid on the block. While social media has long been heralded by marketing departments as a means to building brand awareness and directly connecting with customers, not everyone has made the critical leap...
by Donna Williams | Sep 21, 2021 | Marketing, Sales Tips
So, you’ve decided to host a webinar. You’ve developed your content, the speakers are lined up, and the follow-up assets are ready to go. But how are you actually going to promote your webinar? Unlike the field of dreams, this is not an “if you build it, they will...
by Donna Williams | Aug 24, 2021 | Marketing, Sales Tips
Every successful event is powered by a great event marketing strategy! When it comes to generating leads, events are worth their weight in gold. It’s no wonder organizations have become heavily invested in swiftly shifting from in-person to virtual events to maintain...
by Donna Williams | Jul 8, 2021 | Marketing, Sales Tips
Webinars can be engaging educational events that garner attention, create awareness and drive lead gen. However, they require proper planning to ensure all teams and tech involved perform efficiently to meet quick deadlines and deliver results. With so many moving...
by Seth Kinney | Dec 7, 2018 | Marketing, Sales Leadership
In the United States alone, marketing and sales departments waste an estimated $1 trillion annually due to lack of coordination. Traditionally, marketing would generate the leads and then send it over to sales hoping they seal the deal. The problem with this? Without...
by Seth Kinney | Sep 11, 2018 | Marketing, Sales Technology
To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel. A carpenter can’t construct a house without a saw and a drill. A salesman needs a phone and a CRM to make calls and close deals. The same case...
