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How to use social selling as a lead generation tactic

How to use social selling as a lead generation tactic

by Donna Williams | Sep 29, 2021 | Marketing, Sales Tips

In terms of lead generation tactics, social selling is the new kid on the block. While social media has long been heralded by marketing departments as a means to building brand awareness and directly connecting with customers, not everyone has made the critical leap...
How to Promote a Webinar: 10 Ideas That Drive Registrations

How to Promote a Webinar: 10 Ideas That Drive Registrations

by Donna Williams | Sep 21, 2021 | Marketing, Sales Tips

So, you’ve decided to host a webinar. You’ve developed your content, the speakers are lined up, and the follow-up assets are ready to go. But how are you actually going to promote your webinar? Unlike the field of dreams, this is not an “if you build it, they will...
10 Event Marketing Plan Tips for Maximum Lead Generation

10 Event Marketing Plan Tips for Maximum Lead Generation

by Donna Williams | Aug 24, 2021 | Marketing, Sales Tips

Every successful event is powered by a great event marketing strategy! When it comes to generating leads, events are worth their weight in gold. It’s no wonder organizations have become heavily invested in swiftly shifting from in-person to virtual events to maintain...
Webinar Marketing: A 3-Part Strategy to Win New Business

Webinar Marketing: A 3-Part Strategy to Win New Business

by Donna Williams | Jul 8, 2021 | Marketing, Sales Tips

Webinars can be engaging educational events that garner attention, create awareness and drive lead gen. However, they require proper planning to ensure all teams and tech involved perform efficiently to meet quick deadlines and deliver results. With so many moving...
Sales and Marketing Cookbook: A Recipe for Success

Sales and Marketing Cookbook: A Recipe for Success

by Seth Kinney | Dec 7, 2018 | Marketing, Sales Leadership

In the United States alone, marketing and sales departments waste an estimated $1 trillion annually due to lack of coordination. Traditionally, marketing would generate the leads and then send it over to sales hoping they seal the deal. The problem with this? Without...
20 Digital Marketing Tools Used by Experts in the Field

20 Digital Marketing Tools Used by Experts in the Field

by Seth Kinney | Sep 11, 2018 | Marketing, Sales Technology

To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel. A carpenter can’t construct a house without a saw and a drill. A salesman needs a phone and a CRM to make calls and close deals. The same case...
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