The 3 Ways to Convert Leads [What's Best for You]

by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips

Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...

How Marketing and Sales Teamwork Can Improve Events

by Seth Kinney | Jun 19, 2018 | Marketing, Sales Leadership

Sales events have a beginning, middle, and end, and your marketing team should be involved in each step. Taking advantage of your marketing team can help your sales team have more sales at these events. Make sure that you align your goals and it will make the event...

The Triple Threat: Sales, Marketing, and Customer service

by Seth Kinney | Jun 7, 2018 | Marketing, Sales Leadership

There are dozens of articles, webinars, blogs, and workshops out there designed to help you hone your sales skills. But what if that’s not all it takes? What if you combined your sales skills with marketing skills and customer service skills? Introducing, the super...

5 Critical Mistakes in Execution with Inbound Leads

by Seth Kinney | Jun 5, 2018 | Marketing, Sales Tips

What is the result after a lead comes inbound? Step 1: completed. A lead converted on a piece of content. However, don’t get too excited yet; although they might be a solid prospect, this does NOT mean they are ready to move forward and buy right now. In fact, there’s...

Generate Leads by Optimizing Your Landing Page [10 Best Practices]

by Seth Kinney | May 31, 2018 | Marketing

“Just Google it.” Online research has become our protocol to find the best solution for both simple and challenging problems. In fact, 94 percent of B2B buyers perform online research prior to making a purchasing decision. Specifically, a landing page is the best way...

GDPR Could Cut Your Sales Pipeline in Half [Here's How to prevent That]

by Seth Kinney | May 24, 2018 | Marketing, Sales Leadership

As GDPR (General Data Protection Regulation) goes into effect on May 25th, 2018, your sales and marketing teams could potentially experience a drastic pipeline drought. Most likely your contacts marketing list will be significantly reduced. Below are some ways to...