by Seth Kinney | Dec 7, 2022 | Channel Sales, Sales Leadership
Most sales teams won’t ever tell you they need training — even when they do. Of course, when you’re hiring SDRs they will need some training to learn the ropes, but what about an established team that’s still not hitting key objectives, even after they’ve...
by Joseph Perez | Nov 7, 2022 | Channel Sales, Marketing
Demand generation and lead generation are both essential for a business to succeed. Many business leaders mistakenly believe these functions are essentially the same, but this is like saying marketing and advertising are the same thing: one is considered part of the...
by Seth Kinney | Oct 18, 2022 | Channel Sales
BDR and SDR roles can have overlapping responsibilities at many companies, but how do you differentiate them, and why should you aim to separate them into distinct roles? Answering these questions gets even more difficult when you find that they often have conflicting...
by Joseph Perez | Sep 13, 2022 | Channel Sales
Whether you’re an experienced revenue leader or in the early stages of launching your first channel partner program, you know this: sales is about access. That is, access to customers, partners, products, services, and growth. Channel partner programs are about...
by Joseph Perez | Sep 10, 2022 | Channel Sales
Whether you’re a start-up introducing a new solution to the market, or a legacy organization with renowned global presence, chances are, one of your top priorities for the year is to meet your sales goals. Regardless of industry, business, geography, and technology,...
by Seth Kinney | Sep 9, 2022 | Channel Sales
Increased lead generation is a core goal for channel partner program. Channel partners hope to leverage the OEM’s brand and products to attract more leads, and OEMs hope that channel partners’ networks and niche experiences will bring in far more leads than they could...
