by Joseph Perez | Sep 13, 2022 | Channel Sales
Whether you’re an experienced revenue leader or in the early stages of launching your first channel partner program, you know this: sales is about access. That is, access to customers, partners, products, services, and growth. Channel partner programs are about...
by Joseph Perez | Sep 10, 2022 | Channel Sales
Whether you’re a start-up introducing a new solution to the market, or a legacy organization with renowned global presence, chances are, one of your top priorities for the year is to meet your sales goals. Regardless of industry, business, geography, and technology,...
by Seth Kinney | Sep 9, 2022 | Channel Sales
Increased lead generation is a core goal for channel partner program. Channel partners hope to leverage the OEM’s brand and products to attract more leads, and OEMs hope that channel partners’ networks and niche experiences will bring in far more leads than they could...
by Joseph Perez | Sep 7, 2022 | Channel Sales
Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
by Seth Kinney | Sep 5, 2022 | Channel Sales, Sales Leadership
From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to strategic channel partner sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates....
by Seth Kinney | Sep 6, 2021 | Channel Sales
When new sales reps join your organization, they likely undergo a fair amount of training before interacting directly with prospects and customers. Though channel partners aren’t technically part of your staff, they’re an extension of your sales force and also require...
