by Seth Kinney | Dec 8, 2022 | Channel Sales, Sales Leadership, Sales Tips
While it may seem like some magic list of questions will help your sales team build rapport with leads, it’s a bit more complicated than that. For a salesperson to succeed, they need to build a connection, and that requires attentive follow-up questions. Opening...
by Seth Kinney | Dec 7, 2022 | Channel Sales, Sales Leadership
Most sales teams won’t ever tell you they need training — even when they do. Of course, when you’re hiring SDRs they will need some training to learn the ropes, but what about an established team that’s still not hitting key objectives, even after they’ve...
by Joseph Perez | Nov 7, 2022 | Channel Sales, Marketing
Demand generation and lead generation are both essential for a business to succeed. Many business leaders mistakenly believe these functions are essentially the same, but this is like saying marketing and advertising are the same thing: one is considered part of the...
by Seth Kinney | Oct 18, 2022 | Channel Sales
BDR and SDR roles can have overlapping responsibilities at many companies, but how do you differentiate them, and why should you aim to separate them into distinct roles? Answering these questions gets even more difficult when you find that they often have conflicting...
by Joseph Perez | Sep 13, 2022 | Channel Sales
Whether you’re an experienced revenue leader or in the early stages of launching your first channel partner program, you know this: sales is about access. That is, access to customers, partners, products, services, and growth. Channel partner programs are about...
by Joseph Perez | Sep 10, 2022 | Channel Sales
Whether you’re a start-up introducing a new solution to the market, or a legacy organization with renowned global presence, chances are, one of your top priorities for the year is to meet your sales goals. Regardless of industry, business, geography, and technology,...
