by Seth Kinney | Mar 9, 2021 | Channel Sales, Sales Leadership
From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to their channel sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates. All that...
by Seth Kinney | Feb 9, 2021 | Channel Sales, Sales Leadership
The quest to maintain a successful channel sales program is never-ending. One that’s mutually beneficial to you and all of your partners requires constant care and oversight. It takes exceptional partner relationship management (PRM). By having a system in place that...
by Seth Kinney | Feb 1, 2021 | Channel Sales, Sales Leadership
Whether you’ve been managing channel sales for several years, or are just getting started, your objective is the same: getting your products and services into the hands of more customers. Here’s a fact: channel partner programs are an extremely effective way to expand...
