by Seth Kinney | Sep 9, 2022 | Channel Sales
Increased lead generation is a core goal for channel partner program. Channel partners hope to leverage the OEM’s brand and products to attract more leads, and OEMs hope that channel partners’ networks and niche experiences will bring in far more leads than they could...
by Joseph Perez | Sep 7, 2022 | Channel Sales
Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
by Seth Kinney | Sep 5, 2022 | Channel Sales, Sales Leadership
From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to strategic channel partner sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates....
by Seth Kinney | Sep 6, 2021 | Channel Sales
When new sales reps join your organization, they likely undergo a fair amount of training before interacting directly with prospects and customers. Though channel partners aren’t technically part of your staff, they’re an extension of your sales force and also require...
by Seth Kinney | Jun 15, 2021 | Channel Sales, Sales Tips
When market development funds are on the table, several campaign ideas might come to mind. How do you pick the right one to get the best return on your spending? Turning MDF into additional business revenue is the end goal, but there are many paths you could take to...
by Seth Kinney | Feb 9, 2021 | Channel Sales, Sales Leadership
The quest to maintain a successful channel sales program is never-ending. One that’s mutually beneficial to you and all of your partners requires constant care and oversight. It takes exceptional partner relationship management (PRM). By having a system in place that...
