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Launch a Scalable Channel Partner Program With These 6 Steps

Launch a Scalable Channel Partner Program With These 6 Steps

by Joseph Perez | Sep 13, 2022 | Channel Sales

Whether you’re an experienced revenue leader or in the early stages of launching your first channel partner program, you know this: sales is about access. That is, access to customers, partners, products, services, and growth. Channel partner programs are about...
Top 10 Channel Partner KPIs & How to Improve Them

Top 10 Channel Partner KPIs & How to Improve Them

by Joseph Perez | Sep 10, 2022 | Channel Sales

Whether you’re a start-up introducing a new solution to the market, or a legacy organization with renowned global presence, chances are, one of your top priorities for the year is to meet your sales goals. Regardless of industry, business, geography, and technology,...
4 Pipeline-Filling Tips for Channel Partner Lead Generation

4 Pipeline-Filling Tips for Channel Partner Lead Generation

by Seth Kinney | Sep 9, 2022 | Channel Sales

Increased lead generation is a core goal for channel partner program. Channel partners hope to leverage the OEM’s brand and products to attract more leads, and OEMs hope that channel partners’ networks and niche experiences will bring in far more leads than they could...
15 Channel Partner Benefit Ideas for Loyal, Productive Partners

15 Channel Partner Benefit Ideas for Loyal, Productive Partners

by Joseph Perez | Sep 7, 2022 | Channel Sales

Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
Which Sales Channel Strategy is Best for Your SaaS Company?

Which Sales Channel Strategy is Best for Your SaaS Company?

by Seth Kinney | Sep 5, 2022 | Channel Sales, Sales Leadership

From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to strategic channel partner sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates....
5 Tips to Channel Partner Training Worth Everyone’s Time

5 Tips to Channel Partner Training Worth Everyone’s Time

by Seth Kinney | Sep 6, 2021 | Channel Sales

When new sales reps join your organization, they likely undergo a fair amount of training before interacting directly with prospects and customers. Though channel partners aren’t technically part of your staff, they’re an extension of your sales force and also require...
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