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4 Pipeline-Filling Tips for Channel Partner Lead Generation

4 Pipeline-Filling Tips for Channel Partner Lead Generation

by Seth Kinney | Sep 9, 2022 | Channel Sales

Increased lead generation is a core goal for channel partner program. Channel partners hope to leverage the OEM’s brand and products to attract more leads, and OEMs hope that channel partners’ networks and niche experiences will bring in far more leads than they could...
15 Channel Partner Benefit Ideas for Loyal, Productive Partners

15 Channel Partner Benefit Ideas for Loyal, Productive Partners

by Joseph Perez | Sep 7, 2022 | Channel Sales

Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
Which Sales Channel Strategy is Best for Your SaaS Company?

Which Sales Channel Strategy is Best for Your SaaS Company?

by Seth Kinney | Sep 5, 2022 | Channel Sales, Sales Leadership

From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to strategic channel partner sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates....
5 Tips to Channel Partner Training Worth Everyone’s Time

5 Tips to Channel Partner Training Worth Everyone’s Time

by Seth Kinney | Sep 6, 2021 | Channel Sales

When new sales reps join your organization, they likely undergo a fair amount of training before interacting directly with prospects and customers. Though channel partners aren’t technically part of your staff, they’re an extension of your sales force and also require...
Make Sense of Your Market Development Fund Dollars

Make Sense of Your Market Development Fund Dollars

by Seth Kinney | Jun 15, 2021 | Channel Sales, Sales Tips

When market development funds are on the table, several campaign ideas might come to mind. How do you pick the right one to get the best return on your spending? Turning MDF into additional business revenue is the end goal, but there are many paths you could take to...
Strengthen Your Channel Sales with Partner Relationship Management

Strengthen Your Channel Sales with Partner Relationship Management

by Seth Kinney | Feb 9, 2021 | Channel Sales, Sales Leadership

The quest to maintain a successful channel sales program is never-ending. One that’s mutually beneficial to you and all of your partners requires constant care and oversight. It takes exceptional partner relationship management (PRM). By having a system in place that...
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