by Donna Williams | Jul 8, 2021 | Marketing, Sales Tips
Webinars can be engaging educational events that garner attention, create awareness and drive lead gen. However, they require proper planning to ensure all teams and tech involved perform efficiently to meet quick deadlines and deliver results. With so many moving...
by Seth Kinney | Jun 15, 2021 | Channel Sales, Sales Tips
When market development funds are on the table, several campaign ideas might come to mind. How do you pick the right one to get the best return on your spending? Turning MDF into additional business revenue is the end goal, but there are many paths you could take to...
by Seth Kinney | Jun 1, 2021 | Sales Tips
To build a winning sales team, you have to do more than hire the right people. You also have to make sure they’re organized in the best way possible to meet your sales goals. There are several sales organization structures that you could use for your team, but a few...
by Seth Kinney | Mar 14, 2021 | Sales Leadership, Sales Tips
In 2020 we decided to take the plunge and begin the process of becoming SOC 2 certified. With a client list that includes leading cybersecurity companies, we’ve always taken information security seriously. This security certification from a third-party service...
by Seth Kinney | Feb 23, 2021 | Sales Leadership, Sales Tips
For B2B tech companies, there’s nothing better than closing a huge sale. You know, the ones where you crush your revenue goals in one fell swoop, making more than you would in a year or two working with smaller accounts. Mastering enterprise selling is a lofty (but...
by Seth Kinney | Dec 29, 2020 | Sales Tips
Hi FirstName! Oh no, not the dreaded “Hi FirstName.” We can feel your eyes rolling, we’re already off on the wrong foot, aren’t we? If this were an email, it would be making a beeline for your trash folder. As a prospective customer in someone’s sales funnel, no doubt...
