by Seth Kinney | Dec 12, 2025 | Sales Leadership
TL/DR: Lead generation for B2B software companies requires a combination of strong targeting, relevant messaging, and consistent outreach. Without a structured approach, software companies often struggle to build predictable pipeline. In this article, readers will...
by Seth Kinney | Dec 11, 2025 | Sales Outsourcing
TL/DR: Enterprise storage solutions help organizations manage and protect the massive amounts of data required by modern applications, analytics, and digital infrastructure. In this article, readers will learn: What enterprise storage solutions are Why they matter for...
by Seth Kinney | Dec 10, 2025 | Services
TL/DR: Marketing Development Funds (MDF) help vendors and partners collaborate on marketing programs that generate demand and pipeline. When used strategically, MDF programs can significantly increase channel sales. In this article, readers will learn: What MDF...
by Seth Kinney | Oct 22, 2025 | Sales Leadership
TL/DR: Sales team metrics help leaders understand whether their pipeline strategy is working and where improvements are needed. Tracking the right data helps sales teams focus on activities that actually drive revenue. In this article, readers will learn: Which...
by Seth Kinney | Oct 21, 2025 | Sales Outsourcing
TL/DR: A sales channel strategy helps B2B tech companies grow faster by working with partners, such as resellers, distributors, and integrators, to reach new markets and customers. Done well, channel programs extend your sales reach while keeping costs manageable. In...
