by Seth Kinney | Mar 2, 2026 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: This article highlights the importance and growing popularity of pay-per-appointment (PPA) lead generation models in 2025, where companies only pay when qualified meetings are booked. It explains what to look for in partners and why this model can offer better...
by Seth Kinney | Feb 19, 2026 | Sales Outsourcing, Services
TL/DR: This article explains why partnering with a cold calling agency remains a powerful way to drive B2B pipeline growth in 2025, especially for SaaS and tech companies struggling to generate high-impact outbound conversations. It covers how agencies deliver...
by Seth Kinney | Dec 10, 2025 | Services
TL/DR: Marketing Development Funds (MDF) help vendors and partners collaborate on marketing programs that generate demand and pipeline. When used strategically, MDF programs can significantly increase channel sales. In this article, readers will learn: What MDF...
by Seth Kinney | Jun 24, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Pipeline growth requires consistent prospecting, effective qualification, and a repeatable outbound strategy that generates qualified opportunities. In this article, readers will learn: Why pipeline growth is critical for revenue forecasting. The role SDR teams...
by Seth Kinney | Jun 23, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Inside sales and outside sales represent two different approaches to selling. Inside sales focuses on remote selling through calls and digital channels, while outside sales involves in-person meetings and relationship building. In this article, readers will...
by Seth Kinney | Mar 14, 2025 | Sales Outsourcing, Services
TL/DR: Sales Development Representatives (SDRs) are responsible for finding, engaging, and qualifying prospects at the top of the funnel before passing them to closers. They play a critical role in building pipeline and ensuring account executives spend time on...
