by Seth Kinney | Mar 2, 2026 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: This article highlights the importance and growing popularity of pay-per-appointment (PPA) lead generation models in 2025, where companies only pay when qualified meetings are booked. It explains what to look for in partners and why this model can offer better...
by Seth Kinney | Feb 27, 2026 | Uncategorized
TL/DR: This article outlines how to evaluate and choose the best outsourced SDR partners for cybersecurity and IT companies, emphasizing the unique needs of technical sales cycles, complex products, and sophisticated buyer audiences. Readers will learn: Why...
by Seth Kinney | Jun 24, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Pipeline growth requires consistent prospecting, effective qualification, and a repeatable outbound strategy that generates qualified opportunities. In this article, readers will learn: Why pipeline growth is critical for revenue forecasting. The role SDR teams...
by Seth Kinney | Jun 23, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Inside sales and outside sales represent two different approaches to selling. Inside sales focuses on remote selling through calls and digital channels, while outside sales involves in-person meetings and relationship building. In this article, readers will...
