by Seth Kinney | Mar 18, 2026 | Sales Technology
TL;DR Sales outreach automation can supercharge efficiency, but leaning too heavily on it comes with real costs: declining response rates, eroded brand trust, and missed opportunities in complex B2B pipelines. The smartest revenue teams know where to automate and...
by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips
Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...