by Seth Kinney | Mar 3, 2026 | Sales Leadership
TL/DR: This article covers practical, outcome-focused SDR best practices that matter most to building predictable top-of-funnel pipeline, like script optimization, quality qualification, consistent metrics, and alignment with sales goals. Readers will learn: The...
by Seth Kinney | Mar 2, 2026 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: This article highlights the importance and growing popularity of pay-per-appointment (PPA) lead generation models in 2025, where companies only pay when qualified meetings are booked. It explains what to look for in partners and why this model can offer better...
by Seth Kinney | Feb 27, 2026 | Uncategorized
TL/DR: This article outlines how to evaluate and choose the best outsourced SDR partners for cybersecurity and IT companies, emphasizing the unique needs of technical sales cycles, complex products, and sophisticated buyer audiences. Readers will learn: Why...
by Seth Kinney | Feb 24, 2026 | Sales Outsourcing
TL/DR: This post breaks down the effectiveness and strategic value of outsourcing cold calling services for B2B companies in 2025, especially when internal teams lack bandwidth or expertise to consistently fill the top of the funnel. It highlights benefits, common...
by Seth Kinney | Feb 23, 2026 | Sales Leadership, Sales Tips
TL;DR In technical B2B markets, meeting quality consistently outperforms meeting volume. Here’s why that matters: Qualified sales meetings don’t just feel better; they create measurable downstream impact: Higher close rates: Better-fit prospects convert more often....
