by Joseph Perez | Sep 7, 2022 | Channel Sales
Your channel partner program is only as good as your partners. This means attracting and retaining the right kind of partners is a critical priority. Finding a qualified partner will come down to the specifics of your program and the partnership agreements you are...
by Seth Kinney | Sep 6, 2021 | Channel Sales
When new sales reps join your organization, they likely undergo a fair amount of training before interacting directly with prospects and customers. Though channel partners aren’t technically part of your staff, they’re an extension of your sales force and also require...
by Seth Kinney | Jun 15, 2021 | Channel Sales, Sales Tips
When market development funds are on the table, several campaign ideas might come to mind. How do you pick the right one to get the best return on your spending? Turning MDF into additional business revenue is the end goal, but there are many paths you could take to...
by Seth Kinney | Feb 9, 2021 | Channel Sales, Sales Leadership
The quest to maintain a successful channel sales program is never-ending. One that’s mutually beneficial to you and all of your partners requires constant care and oversight. It takes exceptional partner relationship management (PRM). By having a system in place that...
by Seth Kinney | Feb 1, 2021 | Channel Sales, Sales Leadership
Whether you’ve been managing channel sales for several years, or are just getting started, your objective is the same: getting your products and services into the hands of more customers. Here’s a fact: channel partner programs are an extremely effective way to expand...
