by Scott McGhee | Aug 14, 2018 | Marketing
How often are you sending emails that your subscribers technically opted into, but don’t actually want? That’s a really hard question to answer and highlights a problem many email marketers might not realize they have called graymail. Graymail, as mentioned above, are...
by Scott McGhee | Aug 2, 2018 | Marketing
This blog post is to be used as a reference and a checklist to best utilize a Medium profile for your small, medium, or large business’ benefit. But first, what is Medium? Why should you use it? And, what’s the best way to start out? Medium launched 6...
by Seth Kinney | Jul 23, 2018 | Marketing
Do you ever wonder if direct mail is worth your time? With the digital world of email, traditional direct mail seems dead right? Wrong. Direct Mail is making one of the biggest comebacks as an effective sales tactic. 66% of respondents said they were likely to respond...
by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips
Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...
by Seth Kinney | Jun 19, 2018 | Marketing, Sales Leadership
Sales events have a beginning, middle, and end, and your marketing team should be involved in each step. Taking advantage of your marketing team can help your sales team have more sales at these events. Make sure that you align your goals and it will make the event...
by Seth Kinney | Jun 7, 2018 | Marketing, Sales Leadership
There are dozens of articles, webinars, blogs, and workshops out there designed to help you hone your sales skills. But what if that’s not all it takes? What if you combined your sales skills with marketing skills and customer service skills? Introducing, the super...