by Seth Kinney | Jun 5, 2018 | Marketing, Sales Tips
What is the result after a lead comes inbound? Step 1: completed. A lead converted on a piece of content. However, don’t get too excited yet; although they might be a solid prospect, this does NOT mean they are ready to move forward and buy right now. In fact, there’s...
by Seth Kinney | May 31, 2018 | Marketing
“Just Google it.” Online research has become our protocol to find the best solution for both simple and challenging problems. In fact, 94 percent of B2B buyers perform online research prior to making a purchasing decision. Specifically, a landing page is the best way...
by Seth Kinney | Oct 9, 2017 | Sales Technology, Sales Tips
For any sales organization, sales leads are a must. A lot of buzz centers around inbound lead generation through content marketing. But not all organizations have the budget, resources or want to create content marketing campaigns. And some organizations or sales...
by Seth Kinney | Aug 21, 2017 | Sales Tips
It’s no secret that word of mouth sales referrals are one of the most promising channels for earning new business. Most companies, especially early stage startups, depend heavily on a well oiled referral engine to build momentum. But this can be an effective lead gen...