by Seth Kinney | Jul 2, 2026 | Sales Tips
TL;DR Most B2B teams use “lead generation” and “appointment setting” interchangeably, but these terms describe two distinct functions with different outputs and different points in the funnel. Lead generation identifies and qualifies prospects...
by Seth Kinney | Jun 25, 2026 | Sales Tips
TL;DR Not all appointment setting lead generation companies are built for the complexity of SaaS sales. Providers that consistently generate revenue prioritize qualification depth, ICP fit, and pipeline transparency over raw meeting volume. Choosing the right partner...
by Seth Kinney | May 12, 2026 | Sales Technology
TL;DR The best IT lead generation companies bring deep vertical expertise in cybersecurity, networking, storage, and big data, and lean on human-led outreach over automation. They also tailor their approach to long, complex enterprise sales cycles. Choosing the right...
by Seth Kinney | May 23, 2025 | Marketing, Sales Tips
TL/DR: Successful B2B lead generation requires strategic targeting, personalized outreach, and consistent follow-up to turn prospects into qualified sales opportunities. In this article, readers will learn: Proven lead generation tactics for B2B companies. The...
by Seth Kinney | Sep 6, 2018 | Sales Leadership, Sales Technology
Building relationships and prospecting in today’s world can be extremely labor-intensive, costly, difficult. The power of AI today connects with your target markets, builds profitable relationships and acquires new clients. One of the main reasons why B2B...
