by Seth Kinney | May 12, 2026 | Sales Technology
TL;DR The best IT lead generation companies bring deep vertical expertise in cybersecurity, networking, storage, and big data, and lean on human-led outreach over automation. They also tailor their approach to long, complex enterprise sales cycles. Choosing the right...
by Seth Kinney | May 23, 2025 | Marketing, Sales Tips
TL/DR: Successful B2B lead generation requires strategic targeting, personalized outreach, and consistent follow-up to turn prospects into qualified sales opportunities. In this article, readers will learn: Proven lead generation tactics for B2B companies. The...
by Seth Kinney | Sep 6, 2018 | Sales Leadership, Sales Technology
Building relationships and prospecting in today’s world can be extremely labor-intensive, costly, difficult. The power of AI today connects with your target markets, builds profitable relationships and acquires new clients. One of the main reasons why B2B...
![The 3 Ways to Convert Leads [What's Best for You]](https://isaless.com/wp-content/uploads/2018/07/qtq80-TsSDrn-1080x675.jpeg)
by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips
Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...
by Seth Kinney | Jun 5, 2018 | Marketing, Sales Tips
What is the result after a lead comes inbound? Step 1: completed. A lead converted on a piece of content. However, don’t get too excited yet; although they might be a solid prospect, this does NOT mean they are ready to move forward and buy right now. In fact, there’s...
