by Seth Kinney | May 23, 2025 | Marketing, Sales Tips
This post was originally published in January 2023. It has been updated in May 2025 to reflect the latest lead generation strategies for big data and IT organizations navigating complex, high-stakes sales environments. When you’re working in sales, big data and IT...
by Seth Kinney | Sep 6, 2018 | Sales Leadership, Sales Technology
Building relationships and prospecting in today’s world can be extremely labor-intensive, costly, difficult. The power of AI today connects with your target markets, builds profitable relationships and acquires new clients. One of the main reasons why B2B...
![The 3 Ways to Convert Leads [What's Best for You]](https://isaless.com/wp-content/uploads/2018/07/qtq80-TsSDrn-1080x675.jpeg)
by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips
Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...
by Seth Kinney | Jun 5, 2018 | Marketing, Sales Tips
What is the result after a lead comes inbound? Step 1: completed. A lead converted on a piece of content. However, don’t get too excited yet; although they might be a solid prospect, this does NOT mean they are ready to move forward and buy right now. In fact, there’s...
![Generate Leads by Optimizing Your Landing Page [10 Best Practices]](https://isaless.com/wp-content/uploads/2018/05/qtq80-b0KVP2-1080x675.jpeg)
by Seth Kinney | May 31, 2018 | Marketing
“Just Google it.” Online research has become our protocol to find the best solution for both simple and challenging problems. In fact, 94 percent of B2B buyers perform online research prior to making a purchasing decision. Specifically, a landing page is the best way...
