by Seth Kinney | Mar 4, 2026 | Sales Outsourcing
TL/DR: This article focuses on setting realistic, measurable sales goals for outsourced SDRs, teaching sales leaders how to define expectations, align objectives across teams, and drive accountability for pipeline impact. Readers will learn: How to translate revenue...
by Seth Kinney | Mar 3, 2026 | Sales Leadership
TL/DR: This article covers practical, outcome-focused SDR best practices that matter most to building predictable top-of-funnel pipeline, like script optimization, quality qualification, consistent metrics, and alignment with sales goals. Readers will learn: The...
by Seth Kinney | Mar 2, 2026 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: This article highlights the importance and growing popularity of pay-per-appointment (PPA) lead generation models in 2025, where companies only pay when qualified meetings are booked. It explains what to look for in partners and why this model can offer better...
by Seth Kinney | Feb 27, 2026 | Uncategorized
TL/DR: This article outlines how to evaluate and choose the best outsourced SDR partners for cybersecurity and IT companies, emphasizing the unique needs of technical sales cycles, complex products, and sophisticated buyer audiences. Readers will learn: Why...
by Seth Kinney | Feb 24, 2026 | Sales Outsourcing
TL/DR: This post breaks down the effectiveness and strategic value of outsourcing cold calling services for B2B companies in 2025, especially when internal teams lack bandwidth or expertise to consistently fill the top of the funnel. It highlights benefits, common...
