Account Based Selling Strategy for SDRs [3 best practices]

by Seth Kinney | Aug 22, 2018 | Sales Tips

The role of the SDR has changed and progressed drastically over the years. We now avoid the “spray and pray” method in favor of a personalized outreach approach to our Ideal Customer Profiles (ICP). Account Based Selling started as in industry-buzzword but now has...

How to clean CRM data [3 Days or less]

by Seth Kinney | Aug 16, 2018 | Sales Technology, Sales Tips

If your wondering how to clean CRM data in a time crunch, you’ve come to the right place. If you’re like most companies, you could agree that your CRM data is somewhere in between “less than perfect” and “a complete mess”. We all agree that we could have much...

How Often Are Marketers Sending Email?

by Seth Kinney | Aug 14, 2018 | Marketing

How often are you sending emails that your subscribers technically opted into, but don’t actually want? That’s a really hard question to answer and highlights a problem many email marketers might not realize they have called graymail. Graymail, as mentioned above, are...

Medium Publications: How to Get in While You Can [and Dominate It]

by Seth Kinney | Aug 2, 2018 | Marketing

This blog post is to be used as a reference and a checklist to best utilize a Medium profile for your small, medium, or large business’ benefit. But first, what is Medium? Why should you use it? And, what’s the best way to start out? Medium launched 6...

Power of Direct Mail in a Digital World [4 Key Reasons]

by Seth Kinney | Jul 23, 2018 | Marketing

Do you ever wonder if direct mail is worth your time? With the digital world of email, traditional direct mail seems dead right? Wrong. Direct Mail is making one of the biggest comebacks as an effective sales tactic. 66% of respondents said they were likely to respond...