Medium Publications: How to Get in While You Can [and Dominate It]

by Seth Kinney | Aug 2, 2018 | Marketing

This blog post is to be used as a reference and a checklist to best utilize a Medium profile for your small, medium, or large business’ benefit. But first, what is Medium? Why should you use it? And, what’s the best way to start out? Medium launched 6...

Power of Direct Mail in a Digital World [4 Key Reasons]

by Seth Kinney | Jul 23, 2018 | Marketing

Do you ever wonder if direct mail is worth your time? With the digital world of email, traditional direct mail seems dead right? Wrong. Direct Mail is making one of the biggest comebacks as an effective sales tactic. 66% of respondents said they were likely to respond...

The 3 Ways to Convert Leads [What's Best for You]

by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips

Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...

How Marketing and Sales Teamwork Can Improve Events

by Seth Kinney | Jun 19, 2018 | Marketing, Sales Leadership

Sales events have a beginning, middle, and end, and your marketing team should be involved in each step. Taking advantage of your marketing team can help your sales team have more sales at these events. Make sure that you align your goals and it will make the event...

The Triple Threat: Sales, Marketing, and Customer service

by Seth Kinney | Jun 7, 2018 | Marketing, Sales Leadership

There are dozens of articles, webinars, blogs, and workshops out there designed to help you hone your sales skills. But what if that’s not all it takes? What if you combined your sales skills with marketing skills and customer service skills? Introducing, the super...

5 Critical Mistakes in Execution with Inbound Leads

by Seth Kinney | Jun 5, 2018 | Marketing, Sales Tips

What is the result after a lead comes inbound? Step 1: completed. A lead converted on a piece of content. However, don’t get too excited yet; although they might be a solid prospect, this does NOT mean they are ready to move forward and buy right now. In fact, there’s...