by Seth Kinney | Mar 2, 2026 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: This article highlights the importance and growing popularity of pay-per-appointment (PPA) lead generation models in 2025, where companies only pay when qualified meetings are booked. It explains what to look for in partners and why this model can offer better...
by Seth Kinney | Jun 24, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Pipeline growth requires consistent prospecting, effective qualification, and a repeatable outbound strategy that generates qualified opportunities. In this article, readers will learn: Why pipeline growth is critical for revenue forecasting. The role SDR teams...
by Seth Kinney | Jun 23, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Inside sales and outside sales represent two different approaches to selling. Inside sales focuses on remote selling through calls and digital channels, while outside sales involves in-person meetings and relationship building. In this article, readers will...
by Seth Kinney | Mar 27, 2024 | Sales Outsourcing, Sales Technology, Sales Tips
Mastering the art of Market Development Funds (MDF) is pivotal in amplifying your lead cultivation efforts, bolstering your sales trajectory, and providing significant revenue lift for your enterprise and associated partner brands or manufacturers. The pivotal...
by Seth Kinney | Feb 26, 2024 | Sales Outsourcing, Sales Technology, Sales Tips
Quantifying the impact of sales development training unveils a complex challenge, especially within the fast-paced B2B SaaS space. It’s a domain where product innovations and market dynamics are in perpetual flux, making the task of determining training...
by Seth Kinney | Jan 29, 2024 | Sales Technology, Sales Tips
In the fast-paced world of B2B SaaS, the decision between building an in-house Sales Development Representative (SDR) team or outsourcing is more than a choice – it’s a strategic pivot. As leaders in sales and marketing, let’s dissect why outsourcing...
