by Seth Kinney | Mar 2, 2026 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: This article highlights the importance and growing popularity of pay-per-appointment (PPA) lead generation models in 2025, where companies only pay when qualified meetings are booked. It explains what to look for in partners and why this model can offer better...
by Seth Kinney | Feb 19, 2026 | Sales Outsourcing, Services
TL/DR: This article explains why partnering with a cold calling agency remains a powerful way to drive B2B pipeline growth in 2025, especially for SaaS and tech companies struggling to generate high-impact outbound conversations. It covers how agencies deliver...
by Seth Kinney | Dec 10, 2025 | Services
MDF: The 2026 Opportunity Cybersecurity Teams Can’t Afford to Miss In 2026 and beyond, Marketing Development Funds (MDF) are no longer optional – they’re a vital strategic edge that cybersecurity vendors need to leverage if they want to stay competitive. But too many...
by Seth Kinney | Jun 24, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
If you’re at the helm of a SaaS or B2B tech company, driving a consistent pipeline is likely one of the things that’s keeping you up at night. It makes sense why: With today’s longer sales cycles, more informed buyers, and increasing market competition, yesterday’s...
by Seth Kinney | Jun 23, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
When it comes to sales, representatives typically take one of two routes: Meeting prospects in person (outside sales) or working remotely from their desks (inside sales). Each approach has its own strengths and use cases, and understanding these differences is crucial...
by Seth Kinney | Mar 14, 2025 | Sales Outsourcing, Services
Your business might have a great product, but your sales team is dead in the water without a steady flow of leads. Instead of wasting time and energy on challenging top-of-funnel sales activities, you can turn to Sales Development Representatives (SDRs). What is an...
