8 Lead Generation Tips for B2B SaaS Companies

by Seth Kinney | Jan 5, 2023 | Marketing, Sales Tips

Are you struggling to generate enough leads? You’re not alone. The marketing landscape for B2B SaaS companies has gotten increasingly competitive as the world has shifted digital: ads are more expensive, SEO is more difficult, and email engagement rates have...

Artificial Intelligence advances lead generation for B2B Companies

by Seth Kinney | Sep 6, 2018 | Sales Leadership, Sales Technology

Building relationships and prospecting in today’s world can be extremely labor-intensive, costly, difficult. The power of AI today connects with your target markets, builds profitable relationships and acquires new clients. One of the main reasons why B2B...

The 3 Ways to Convert Leads [What's Best for You]

by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips

Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...

5 Critical Mistakes in Execution with Inbound Leads

by Seth Kinney | Jun 5, 2018 | Marketing, Sales Tips

What is the result after a lead comes inbound? Step 1: completed. A lead converted on a piece of content. However, don’t get too excited yet; although they might be a solid prospect, this does NOT mean they are ready to move forward and buy right now. In fact, there’s...

Generate Leads by Optimizing Your Landing Page [10 Best Practices]

by Seth Kinney | May 31, 2018 | Marketing

“Just Google it.” Online research has become our protocol to find the best solution for both simple and challenging problems. In fact, 94 percent of B2B buyers perform online research prior to making a purchasing decision. Specifically, a landing page is the best way...