Inside Sales vs. Outside Sales: What Tech and SaaS Teams Need to Know

by Seth Kinney | Jun 23, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized

TL/DR: Inside sales and outside sales represent two different approaches to selling. Inside sales focuses on remote selling through calls and digital channels, while outside sales involves in-person meetings and relationship building. In this article, readers will...

Why Cybersecurity and Big Data Leaders Turn to B2B Lead Generation Agencies

by Seth Kinney | Jun 22, 2025 | Sales Outsourcing

TL/DR: A B2B lead generation agency helps companies identify, engage, and qualify potential buyers to create a steady flow of sales opportunities. In this article, readers will learn: What B2B lead generation agencies do. The benefits of outsourcing lead generation....

Build a B2B Sales Pipeline That Never Takes a Break [Big Data Org Focus]

by Seth Kinney | May 22, 2025 | Marketing, Sales Outsourcing, Sales Tips

TL/DR: A B2B sales pipeline represents the stages prospects move through from initial outreach to closing. Managing it effectively helps companies forecast revenue and maintain consistent growth. In this article, readers will learn: What a B2B sales pipeline is and...

SDR Metrics We Track (and Even More You Should Track)

by Seth Kinney | May 21, 2025 | Marketing, Sales Outsourcing, Sales Tips

TL/DR: Tracking the right SDR metrics helps sales leaders measure pipeline contribution and optimize outbound performance rather than focusing on vanity activity metrics. In this article, readers will learn: The most important metrics for evaluating SDR performance....

What Does an SDR Company Really Do for Cybersecurity Sales?

by Seth Kinney | Apr 14, 2025 | Sales Outsourcing

TL/DR: An SDR company provides outsourced sales development services that help businesses generate leads, book meetings, and grow their pipeline without building an internal SDR team. In this article, readers will learn: What an SDR company does and how it works. The...

Cybersecurity Sales Challenges and How Outsourced Agencies Solve Them

by Seth Kinney | Apr 11, 2025 | Sales Outsourcing

TL/DR: Cybersecurity sales are complex due to technical products, long buying cycles, and multiple stakeholders. Success requires specialized messaging, trust-building, and targeted outreach. In this article, readers will learn: Why cybersecurity sales are uniquely...