by Seth Kinney | May 31, 2018 | Marketing
“Just Google it.” Online research has become our protocol to find the best solution for both simple and challenging problems. In fact, 94 percent of B2B buyers perform online research prior to making a purchasing decision. Specifically, a landing page is the best way...
by Seth Kinney | May 31, 2018 | Sales Leadership, Sales Tips
It’s no surprise to the industry that building a rapport with consumers through conversation is vital to sales earnings. In fact, it’s estimated that $1 trillion in consumer spending in 2016 was influenced by customer calls. That’s right people, sales calls still...
by Seth Kinney | May 31, 2018 | Sales Leadership
Analyzing data is the cherry on top of a perfect sales approach. A data driven approach is a process of sales that most sales representatives stray away from. Since there is so much data, it’s hard to distinguish what data is relevant. Finding the right sales metrics...
by Seth Kinney | May 30, 2018 | Sales Tips
Being the most effective SDR is a goal that many people would like to achieve, but may not know how. A job as a Sales Development Representative is surprisingly complex, requiring both marketing and sales skills. After observation of the daily and weekly routines of...
by Seth Kinney | May 24, 2018 | Marketing, Sales Leadership
As GDPR (General Data Protection Regulation) goes into effect on May 25th, 2018, your sales and marketing teams could potentially experience a drastic pipeline drought. Most likely your contacts marketing list will be significantly reduced. Below are some ways to...