by Seth Kinney | Mar 2, 2026 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: This article highlights the importance and growing popularity of pay-per-appointment (PPA) lead generation models in 2025, where companies only pay when qualified meetings are booked. It explains what to look for in partners and why this model can offer better...
by Seth Kinney | Feb 12, 2026 | Channel Sales
TL/DR: Channel partner lead generation helps companies create pipeline through resellers, distributors, and other partners who already have relationships with target buyers. In this article, readers will learn: What channel partner lead generation is Why partner...
by Seth Kinney | Jun 24, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Pipeline growth requires consistent prospecting, effective qualification, and a repeatable outbound strategy that generates qualified opportunities. In this article, readers will learn: Why pipeline growth is critical for revenue forecasting. The role SDR teams...
by Seth Kinney | Jun 23, 2025 | Channel Sales, Sales Outsourcing, Sales Technology, Sales Tips, Services, Uncategorized
TL/DR: Inside sales and outside sales represent two different approaches to selling. Inside sales focuses on remote selling through calls and digital channels, while outside sales involves in-person meetings and relationship building. In this article, readers will...
by Seth Kinney | May 6, 2025 | Channel Sales, Sales Leadership
From Oracle and AWS to Salesforce and HubSpot, many of the biggest SaaS brands owe a good part of their success to strategic channel partner sales programs. For each, channel partners serve as extended sales and marketing teams, service providers, and brand advocates....
by Seth Kinney | Oct 30, 2023 | Channel Sales, Marketing, Sales Tips
While the holidays are a time for joy and celebration, they also frequently indicate a slowdown in activity for B2B sales and marketing teams in the enterprise software industry. Nevertheless, this downturn can be turned into a chance for expansion if the appropriate...
