by Donna Williams | Oct 19, 2021 | Marketing, Sales Tips
Ever feel like you’re creating some of the best content in your industry, but no one is seeing it? Contextual, relevant, and thought-provoking content has proven time and again to be an effective marketing and sales strategy, building brand recognition and building...
by Donna Williams | Sep 29, 2021 | Marketing, Sales Tips
In terms of lead generation tactics, social selling is the new kid on the block. While social media has long been heralded by marketing departments as a means to building brand awareness and directly connecting with customers, not everyone has made the critical leap...
by Seth Kinney | Dec 7, 2018 | Marketing, Sales Leadership
In the United States alone, marketing and sales departments waste an estimated $1 trillion annually due to lack of coordination. Traditionally, marketing would generate the leads and then send it over to sales hoping they seal the deal. The problem with this? Without...
by Seth Kinney | Sep 11, 2018 | Marketing, Sales Technology
To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel. A carpenter can’t construct a house without a saw and a drill. A salesman needs a phone and a CRM to make calls and close deals. The same case...
by Scott McGhee | Aug 14, 2018 | Marketing
How often are you sending emails that your subscribers technically opted into, but don’t actually want? That’s a really hard question to answer and highlights a problem many email marketers might not realize they have called graymail. Graymail, as mentioned above, are...