by Seth Kinney | Jul 16, 2020 | Sales Leadership, Sales Outsourcing
The world of B2B tech is dominated by the pursuit of growth and efficiency. So it’s no surprise that outsourcing all or parts of the sales function is one of the leading trends that’s changing the way sales is done. When you zero in on SDR outsourcing specifically...
by Seth Kinney | Dec 7, 2018 | Marketing, Sales Leadership
In the United States alone, marketing and sales departments waste an estimated $1 trillion annually due to lack of coordination. Traditionally, marketing would generate the leads and then send it over to sales hoping they seal the deal. The problem with this? Without...
by Seth Kinney | Aug 22, 2018 | Sales Tips
The role of the SDR has changed and progressed drastically over the years. We now avoid the “spray and pray” method in favor of a personalized outreach approach to our Ideal Customer Profiles (ICP). Account Based Selling started as in industry-buzzword but now has...
by Seth Kinney | Jul 9, 2018 | Marketing, Sales Tips
Out of the countless number of leads that are generated every single day, only 27% of those leads, according to research conducted by Forbes.com, ever get contacted. Unfortunately, your eyes aren’t deceiving you; over 70% of generated leads are not even CONTACTED, let...
by Seth Kinney | Jun 28, 2018 | Sales Leadership, Sales Tips
Sales meetings, a torturous occasion sales reps have to endure at least once a week. With the long discussions and routine checklists, sales reps pay little-to-no attention to the conversation at hand. Sure the meetings are necessary and it’s always a good feeling to...