Sales Automation: What Works and What to Avoid

Sales Automation: What Works and What to Avoid

Hi FirstName! Oh no, not the dreaded “Hi FirstName.” We can feel your eyes rolling, we’re already off on the wrong foot, aren’t we? If this were an email, it would be making a beeline for your trash folder. As a prospective customer in someone’s sales funnel, no doubt...

How Often Are Marketers Sending Email?

How Often Are Marketers Sending Email?

How often are you sending emails that your subscribers technically opted into, but don’t actually want? That’s a really hard question to answer and highlights a problem many email marketers might not realize they have called graymail. Graymail, as mentioned above, are...